You may have read that just a few days ago, a technology review website somehow got hold of the not-yet-release iPhone.
Let’s take it in chronological order that it happened:
March 18 – Apple employee went out for drinks, was carrying next generation iPhone, left it at a bar (http://gizmodo.com/5520438)
April 12? – Gizmodo gets hold of the new iPhone
April 19 – Gizmodo publishes article with photos and comments on the new iPhone (http://gizmodo.com/5520164/this-is-apples-next-iphone)
April 19 – Apple apparently sends letter to Gizmodo asking for device back (http://gizmodo.com/5520479/a-letter-apple-wants-its-secret-iphone-back)
Don’t know whether this is the real next iPhone or not, but it looks like production quality and certainly has Apple chips inside it. Of course, Apple may have various prototypes flying around and this could be one of many designs.
But I’m intrigued (as well as many others on the internet) – is this all just a marketing stunt by Apple? It’s disappointing that Gizmodo didn’t take it apart like what iFixit does (http://www.ifixit.com/Teardown).
If it was all planned – what will Apple gain out of this? iPhone 3G and 3GS sales will drop as people will now wait for the iPhone 4. But maybe sales numbers for those were declining anyway? (For example, Wifey is holding out on getting one until the next model comes out). What’s probably more important for Apple is that it may stop people buying competitor’s smart phones for a while. It could sway people to hold off buying other brands for 2 months until this new iPhone comes out.
But more importantly, it’s kept Apple in the news, faboys excited and anticipation growing for their latest products…. I can’t wait!