The multitude of functions of the iPhone have introduced a whole new range of games. MyTown, made by Booyah, is one that combines location (GPS), map information (where buildings and businesses are) and social networking together to be a location-based game. Some think of it like Foursquare, or an expanded version of Facebook’s checkin facility.
But I like to think of it as real world Monopoly that you play on your phone! Sounds geeky right?
Booyah claim that it’s the most popular location based social game ever. Big call!
I think the original idea was when you’re at some place (cafe/restaurant/business/anything), that you fire up MyTown and check in to say that you’re there. You get a bonus for checking in to properties when you’re actually physically closer to it. You can also receive items for checking in at places.
The next aspect to the game is purchasing properties. At first I didn’t get this at all. I mean why would you want to buy your local deli, cafe, bar, etc? It’s definitely one way of saying “I like this place!”, but buying virtual properties lets you earn rent and create items. Rent gives you money which lets you upgrade and decorate your properties. Items lets you earn more money or items. There’s only a fixed number of properties you can buy and you’re also constrained by how much money you have (well, the initial parts of the game) – but you unlock “slots” more as you play the game more.
Since MyTown must host a massive database of every property in the world (HA!), they can keep track of how many people check in at each one and calculates a popularity rating which can affect the current “price” of the property.
Besides upgrading, buying and selling properties, you can also create “items” at your properties – depending on what type of business it is. I don’t see the point of this side of the game unless you’re into levelling up. I’ve persisted for a while – for exmaple, getting my Gas and Convenience to 16 skill points. But so what? So I can unlock more items? Little Miss 11 plays this game too but hasn’t even touched this side of the game.
So when I started playing, I just had a few local popular businesses. Then I started checking in more often when I was out and about around Perth. And adding places like Burswood Casino, Subi Oval, Greens & Co, etc to my property portfolio. But I wasn’t earning much cash at all.
Then I found out how you can “game” the system.
Seems like you can turn off Location Services on your iPhone/iDevice for MyTown (or just play it on a non-GPS iDevice), and then when you start up, it asks you which city you are in. You can put it any city in the world!
It seems to make sense to buy the most popular properties in the game, and they seem to be the ones that are closest to the default location of each city. Actually, if you look at the list that comes up, many people end up choosing Abilene, Texas and then checking in and/or buying the first properties on this screen or anything closer than 100m to where you are in Abilene, Texas.
Take a look at Abilene Educational Supplies! The problem with this now is that the property rankings in MyTown have nothing to do with how popular the property is in real life at all. In my eagerness to get more money, I ended up buying properties like this in the U.S. (Bitsy’s Flowers, Quiznos, Hoofbeats), and famous tourist destinations like the Apple Store in New York, Statue of Liberty, etc.
And now I don’t really play the game much anymore.
I think they need to do a few things:
- Stop people checking in and buying places that they aren’t actually at. It means the whole property popularity thing has no meaning. But then again, it’s a game right? Not some official data collection service.
- Change the UI. The styling, colour and graphics need to be slicked up. Maybe it’s meant to be targeted towards kids – in which case it’s fine.
- Perhaps see who just checked in at a location like Facebook or Foursquare? But maybe this is not the intent of the game.
- Increase the social aspect of the game. At the moment I can “visit” someone else’s set of properties and send them a message, but that’s about it. Would be nice to see common properties, or set up tasks/challenges like We Rule Quests or FarmVille.
For older players (like me!), I think I’ll be content in just checking in in Facebook, Twitter or Foursquare.
More info here: http://www.booyah.com/products/mytown